The Burgundy Phenomenon: While the World Slows Down, the “Cradle of Terroir‑Driven Winegrowing” Takes Off
At a time when global wine consumption is losing momentum, and even Bordeaux – its neighbour in both geography and prestige – is facing declining demand and falling vineyard values, Bourgogne continues to move in the opposite direction. The region is not merely holding its ground; in 2026 it is setting new records, posting positive results against a market that is broadly contracting.
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