Wine Contests: The Fundamental Questions
Per Karlsson, a respected WTA judge, co-founder of BKWine Magazine and BKWine Tours, and co-author of a dozen wine books, raises a seemingly simple question in his latest publication: ‘Should a winemaker enter their wines into competitions?’ Ass we see, this question is as pertinent today as Hamlet’s query. Wine competitions have become the most effective tool for promoting wineries in the modern world. The decision to participate, and the choice of competition, can greatly influence a winery’s success – essentially, their ‘to be or not to be’ in the market.With the kind permission of the author, we present structured excerpts from Karlsson’s insightful article. Read the full article here to delve into the complexities of wine competitions and their impact on contemporary winemaking.
WTA Discovery
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