Momik Wine Cube: an immersive Armenian experience with fine wine
An authentic tasting facility in the heart of a vineyard based on the “farm-to-bottle” concept.
An authentic tasting facility in the heart of a vineyard based on the “farm-to-bottle” concept.
The key principle underlying the selection process is the quality assured through a blind-tasting contest.
Thus, it was imperative to study the wine consumption culture and habits in Armenia to identify the motives for wine drinking in the Armenian market to further develop a marketing strategy and action plan for more effective internal promotion of wine consumption culture.
Creative Strategy to tackle Corona effects for wine producers: Wines of Armenia Online Store as Virtual “Ambassador” of Armenian Wines in EU.