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Sustainable Wine Tourism

The Future of Sustainable Wine Tourism: WTA Navigating a Changing Industry

ProWein 2025 showcased innovations and fresh approaches in the ever-evolving wine and spirits industry, addressing both global and regional challenges. For today’s winemakers and all those involved in the wine industry value chain, adapting to shifting consumer preferences and embracing sustainable practices is more crucial than ever.

ProWein 2025

WTA and ProWein 2025 Explore Wine Tourism Consumer Trends and Sustainability

As the wine industry continues to evolve, understanding the shifting landscape of consumer preferences and sustainable practices has never been more critical. This March, the Wine Travel Awards (WTA) in partnership with Drinks+ Media Group will present a compelling session at ProWein 2025, titled “Introducing the Wine Consumer of the Future.”