Országos Bortúra #179

Hungary
Experience the rich tapestry of Hungarian wine culture with Országos Bortúra! As passionate advocates for wineries and wine tourism, they are revolutionizing the way enthusiasts explore and indulge in the world of Hungarian wines.Nominations 2023-2024/Ambassador/Creative Strategy/
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Uncorking Hungary's Wine Heritage: Országos Bortúra's Digital Revolution in Wine Tourism

Experience the rich tapestry of Hungarian wine culture with Országos Bortúra! As passionate advocates for wineries and wine tourism, they are revolutionizing the way enthusiasts explore and indulge in the world of Hungarian wines. Their cutting-edge Bortúra App serves as your gateway to immersive wine experiences, connecting you with top-notch operators, seamless booking options, and a vibrant community of fellow aficionados. Join Országos Bortúra on a journey of taste, discovery, and digital innovation as they uncork the essence of Hungary’s wine heritage like never before!

Their innovative solutions, Boradmin (B2B) and the Bortúra App (B2C), are revolutionizing Hungary’s traditional wine tourism sector, guiding it towards a digital future. The Bortúra App, hailed as a powerful marketing tool for rejuvenating wine enthusiasm, has already made significant waves, mapping out the country’s wineries of all sizes and providing visibility even to the smallest producers. But their journey doesn’t stop there.

Boradmin: Empowering Wine Industry Partners

Introducing Boradmin — a seamlessly integrated program management system designed to empower the partners in the wine industry. With structured data architecture paving the way for automation and AI, they are poised to understand and exceed consumer expectations like never before. Their partners benefit from enhanced features such as event promotion, discount voucher creation, and user behavior analytics. And with a simple registration fee, they gain access to a wealth of online tools and visibility on the platforms.

Bortúra App: Unleashing Community-Driven Wine Adventures in Hungary's Rich Viniculture

Meanwhile, for users of the Bortúra App, the journey is free to download but rich in experiences. From booking tours and checking in to sharing feedback and recommending wineries, it’s a community-driven adventure waiting to unfold.

But that’s not all. With new features like experience card purchases, quiz challenges, and language options for international tourists, they are expanding horizons and connecting the world to Hungarian wine culture like never before.

Join Bortúra App as we embark on this exciting journey to reshape the wine tourism landscape, one sip at a time. With plans to double their partner network, exponentially grow their user base, and create sustainable revenue streams, the future of wine tourism has never looked brighter.

Together, through the evolution of the Bortúra App and Boradmin, they are laying the foundation for a measurable, vibrant wine tourism sector that’s ready to thrive in the digital age.

Awards and Recognition

They are very proud that the Hungarian Innovation Association awarded Országos Bortúra with a successful startup innovation award.

The co-founder of Országos Bortúra, Szonja Bencze, has been chosen as one of the top 10 most promising young tourism professionals of 2022. This shows that Országos Bortúra and Szonja are committed to promoting and stimulating the Hungarian wine tourism sector.

The Országos Bortúra’s mobile application, the Bortúra App, is currently Hungary’s only nationwide wine tourism app, which received the Certificate of Quality for the Digital Wellbeing Programme in 2023.

Podcast

Indulge in the captivating world of Hungarian wine with their latest venture, Palackozott mesék, szűretlen történetek — Bottled Tales, Unfiltered Stories, the exclusive podcast series by Országos Bortúra.

Every episode, join they as they uncork fascinating insights, intriguing facts, and untold narratives straight from the heart of the wine industry. From engaging discussions with renowned winemakers to in-depth explorations of marketing strategies and sales techniques, they cover it all.

Available in Hungarian on Spotify, YouTube, and Apple Podcasts, immerse yourself in the essence of Hungarian wine culture with every listen!


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