Gergely Szolnoki #66

Germany
Research of the YearNominations 2021-2022/Wine & Food Influencer/Research of the Year/
Gergely.Szolnoki@hs-gm.de
1021

Innovative and sustainable wine tourism

Professor of Market Research at Geisenheim University and honorary professor of Wine and Beverage Management & Marketing at the University of West Attica (Athens/Greece). His research fields cover consumer behaviour, communication and social media, organic wines, market analysis and wine tourism. In addition to his scientific activities, Gergely is a delegated expert in the International Organisation of Vine and Wine (OIV) in the fields of wine economics and statistics. Two works co-authored with Compes Lopes and published in 2021 are nominated for the Research of the Year and Expert Opinion categories: “Innovative and sustainable wine tourism – national and international successful models” and “Enoturismo sostenible e innovador. Modelos de éxitoalrededor del mundo”.

Articles about Gergely Szolnoki can be found on Drinks+ and here.

Innovative and sustainable wine tourism
Innovative and sustainable wine tourism
Innovative and sustainable wine tourism

Books

  1. Compes Lopes, R. und Szolnoki, G. (2021), Innovative and sustainable wine tourism – national and international successful models. Cajamar Caja Rural, Valencia. OIV Buch Award. 
  2. Compes Lopes, R. und Szolnoki, G. (2021), Enoturismo sostenible e innovador. Modelos de éxito alrededor del mundo. Cajamar Caja Rural, Valencia. OIV Buch Award.
  3. Szolnoki, G., Thach. L. und D. Kolb (2016), Successful Social Media & Ecommerce Strategies in the Wine Industry. Palgrave Macmillan Verlag, New York, London. OIV Buch Award.

Peer-reviewed papers

  1. Szolnoki, G., Lueke, M.N., Tafel, M., Blass, M., Ridoff, N. and Nilsson, C. (2021), A cross-cultural analysis of the motivation factors and profitability of online wine tastings during Covid-19 pandemic. British Food Journal, 123 (13), pp. 599-617. https://doi.org/10.1108/BFJ-04-2021-0438. 
  2. Tafel, M. and Szolnoki, G. (2020), Estimating the economic impact of tourism in German wine regions. International Journal of Tourism Research, Vol. 2020, No. 1, pp. 1-12. https://doi.org/10.1002/jtr.2380
  3. Tafel, M.C. and Szolnoki, G. (2020), Relevance and challenges of wine tourism in Germany: a winery operators’ perspective, International Journal of Wine Business Research, Vol. 33 No. 1, pp. 60-79. https://doi.org/10.1108/IJWBR-11-2019-0059 
  4. Tafel, M. and Szolnoki, G. (2019), Segmenting tourists in German wine growing regions by travel motivation and wine activities. Mitteilungen Klosterneuburg, Vol. 69 No. 3, pp. 196-207. 
  5. Szolnoki, G. (2018), New approach to segmenting tourists in a German wine region. International Journal of Wine Business Research, Vol. 30 No. 2, pp. 153-168. https://doi.org/10.1108/IJWBR-07-2017-0044.

Conference proceedings

  1. Szolnoki, G. (2021), New wine tourism strategies during the COVID-19 pandemic. Wine Marketing Symposium, Montpellier, 25.11.2021.
  2. Tafel, M. und Szolnoki, G. (2020), Wine tourism in Germany – a status quo. Culinary & Wine Tourism Conference. Geisenheim, 10-11. März 2020. 
  3. Tafel. M. und Szolnoki, G. (2019), Primary and Secondary Wine Tourism – A Segmentation Approach. 11th International Conference of the Academy of Wine Business Research, Stellenbosch/Süd-Afrika, 15. January 2019. 
  4. Szolnoki, G. (2018), Analysing the differences between primary and secondary wine tourists in German wine-growing regions. OIV Konferenz, Punta del Este, 20. November 2018. 
  5. Tafel, M. and Szolnoki, G. (2019), Primary and Secondary Wine Tourism – Towards a sustainable development in German wine regions. International Conference on Tourism (ICOT), Kavala/Greece, 30. Juni 2018. 
  6. Szolnoki, G. (2016), Calculating the purchasing power of tourists in a wine region – a case study from Germany. OIV Konferenz, Bento Gonzales/Brasilien, 25. Okt. 2016.
  7. Szolnoki, G., Loose, S., Tari, K. und Iselborn, M. (2016): Segmentation of visitors in a German wine-growing region – The Rheingau and its tourists. Proceedings of the 9th International Conference – Academy of Wine Business Research, Adelaide/Australien, 16.-19. Februar, 2016
  8. Szolnoki, G.; Noack, S.; Tafel, M. (2014), Wine tourism – an explorative study in the region Rheingau. 8th International Conference – Academy of Wine Business Research, Geisenheim, 28-30. Juni 2014.

Editor Reviewed Journal Papers

  1. Tafel, M. und Szolnoki, G. (2021), Gäste sind nicht gleich Weintouristen – Weintourismus in Baden. Der Badische Winzer, 07, S. 32-34. 
  2. Szolnoki, G., Tafel, M., Blaß, M., Ridoff, N. and Nilsson, C. (2021), The new virtual tool – online wine tasting worldwide. Meininger’s Wine Business International, 29.04.2021, S. 1-10. 
  3. Szolnoki, G., Tafel, M., Blaß, M., Ridoff, N. and Nilsson, C. (2021), Was bringen Online-Proben? Weinwirtschaft, 8, S. 30-34.  
  4. Szolnoki, G. and Tafel, M. (2020), The Impact of Wine Tourism on Germany. Meininger’s Wine Business International, 21(6), pp. 42-45.
  5. Tafel, M. und Szolnoki, G. (2020), Weintourismus an der Mosel. Die Winzer-Zeitschrift, 9, S. 38-41. 
  6. Tafel, M. und Szolnoki, G. (2020), Weintourismus in Deutschland. Der Deutscher Weinbau, 5, S. 5-7.
  7. Szolnoki, G, Samartzidou, M. und Tafel, M. (2019), Touristenmagnet Santorini. Der deutsche Weinbau 21, S. 34-37.  
  8. Tafel, M. und Szolnoki, G. (2019), Reisetauglich? Der deutsche Weinbau 13, S. 32-35.  
  9. Tafel, M. und Szolnoki, G. (2018), Destination Weinland. Der deutsche Weinbau 4, S. 18-20.
  10. Szolnoki, G. (2015), Weinverkauf profitiert von Tourismus. Der Deutsche Weinbau, 15 (22), S. 32-34.  
  11. Szolnoki, G., Noack, S. und Tafel, M. (2014), Angesagt: Weintourismus im Rheingau. Der deutsche Weinbau, 14 (8), S. 14-18.

 

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