Events

WINE PARIS 2026: BE SPIRITS! BE NO! Let’s be happy!

France

Vinexposium is elevating its 2026 Paris event with a broader scope and a refreshed strategic vision. Wine Paris 2026, the international wine exhibition, is expanding, restructuring and adapting to shifting global beverage trends. For the first time, three dedicated hubs – Wine Paris, Be Spirits and Be No – will be housed under one roof, presenting the full spectrum of alcoholic and no‑alcohol drinks. With this move, Vinexposium reinforces its position as a key force within the global wine industry, responding proactively to major market transitions.

The Drinks+ media group continues its long‑standing role as an information partner to the event, while Ukraine stands out with participant growth exceeding 70 per cent.

 

WINE PARIS 2026: Central and Eastern Europe gather momentum

Wine Paris has evolved into a flagship international gathering, set to welcome more than 6,000 exhibitors from 60 countries and over 60,000 visitors from 155 markets in 2026. The upcoming edition will unveil several new national and regional pavilions, including Croatia, Czech Republic, Romania, Cyprus, Turkey, New Zealand, Bulgaria and Germany.

Central and Eastern Europe is experiencing particularly dynamic expansion: 15 participating countries and an average 60 per cent increase in exhibition space compared with 2025. Nine collective pavilions – four of them new (Romania, Czech Republic, Croatia, Cyprus) – underscore the region’s strengthening presence. Croatia, Cyprus and Czech Republic will exhibit for the first time, while Bulgaria returns after a hiatus.

The most significant growth comes from Romania (+84%), Ukraine (+71%), Hungary (+65%) and Georgia (+51%).

“Each year, Wine Paris strengthens its international reach thanks to the arrival of new exhibiting countries. The remarkable growth of participants from Central and Eastern Europe is a clear illustration of this dynamic. Their collective rise is turning the region into one of the driving forces of the event,” comments Nicolas Cuissard, Director of Wine Paris.

 

BE SPIRITS: a global platform for spirits and mixology

Launched in 2020, Be Spirits has swiftly established itself as one of the most creative and forward‑thinking segments of Wine Paris 2026. In 2025, it brought together more than 300 exhibitors from 34 countries. In 2026, Be Spirits will become a standalone event, reflecting its expanding international footprint. New pavilions will represent Scotland, Mexico, Japan, the United States, Ireland and Australia.

This growth is fuelled by the presence of leading global brands, craft distilleries and producers of premium mixers. New participating countries include the Philippines, Monaco, Madagascar, Panama, Bulgaria and Ukraine.

Be Spirits has forged a distinctive identity through signature features such as the Infinite Bar and the Be Spirits Stage, with a strong focus on mixology, craftsmanship and innovation. Its portfolio is expanding to include beers, ciders, sakes and RTDs, reflecting evolving consumer preferences and the rising profile of the global spirits market.

BE NO: a strategic leap in the no‑alcohol category

In 2026, Vinexposium will introduce Be No, a new B2B platform dedicated to no‑alcohol alternatives and the rapidly growing low‑and‑no‑alcohol sector.

“Be No encompasses no‑alcohol wines, spirits, beers and RTDs – both de‑alcoholised and created without fermentation – as well as products with similar characteristics, such as sparkling teas and fermented drinks. This is not about juices or soft drinks – it is a curated environment for professionals seeking alternatives,” explains Audrey Marqueyssat, Director of Be Spirits and Be No.

Be No brings structure to a fast‑expanding global market showing sustained double‑digit growth. Participation from 12 countries, spanning Europe to Australia, is shaping a truly international platform supported by leading brands such as Moderato and Noughty by Thomson & Scott.

To support professionals navigating this emerging category, Be No will launch Be No Talks, a new 45‑minute format designed to foster dialogue and inspiration. Be No completes the refreshed product segmentation of Wine Paris 2026, offering clarity and direction within a rapidly evolving drinks landscape.

“What we are building in Paris is part of a broader 360° vision that we will implement across our entire event ecosystem. Vinexpo Americas, Vinexpo Asia and Vinexpo India will also adopt this segmentation. By staying ahead of major industry shifts, we support the sector’s international development with clear benchmarks and a shared structure,” notes Rodolphe Lameyse, CEO Vinexposium.

 

Wine Paris, Be Spirits and Be No 2026 will take place from 9 to 11 February 2026 at Paris Expo Porte de Versailles.

 

Drinks+ prepares its signature publication

The Drinks+ media group is once again preparing its prestigious publication for  WINE PARIS 2026 – a luxury catalogue featuring the nominees of the Wine Travel Awards 2024–2025.

Producers and brands seeking cost‑effective representation or wishing to enhance the visibility of their stand at the world’s leading expo hub are warmly invited to join.

Contact: dimdi@ukr.net, +38067 4474578 WhatsApp

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