London Wine Fair 2024. New dates announced

United Kingdom

This year, the London Wine Fair, the official exhibition partner of Drinks+ and the Wine Travel Awards, brought together more than 400 exhibitors and more than 10,000 visitors. The London Wine Fair’s Net Promoter Score was an exceptional 23.7, which certainly speaks to the success of the event. Top UK agents have already confirmed their return next year. Organizers have announced the next dates, the London Wine Fair 2024 will take place from May 20 to 22 next year.

As the largest beverage trade exhibition in Great Britain, the London Wine Fair has been attracting tens of thousands of buyers from numerous bars, restaurants, supermarkets, independent traders, etc. for more than 40 years. This year, the London Wine Fair was visited by more than 10,000 people and more than 400 exhibitors became its participants. At the London Wine Fair 2023, the awarding ceremony of the WTA winners took place for the second time.

The London Wine Fair’s Net Promoter Score – the metric used by organizations to measure customer loyalty to their brand, product or service – was an exceptional 23.7 compared to the industry average of four. This score, which is 22 points higher than in 2022, speaks for itself about the success of the 2023 event. In response to such a triumph, key industry players have already announced their return to the 2024 event.

Leading UK agents including Hatch Mansfield, Enotria&Coe, ABS Wine Agencies, Felix Solis, Richmond Wine Agencies, Ellis Wines, Friarwood Fine Wine and EWGA have already confirmed they will be back next year. Mentzendorff announced its participation, with other major suppliers preparing to sign up in the coming weeks.

As for “far abroad”, after the effect that the New Zealand Wines pop-up tasting had on the attendees, they confirmed their intention to attend the 2024 event. A large Chinese wine stand will also be present in 2024.

Ronan Sayburn MS, CEO of The Court of Master Sommeliers Europe, will organize and host The Judgment of London at the London Wine Fair 2024. “This will be a reconstruction of the Judgment of Paris of 1976”, when the producers of Bordeaux and California competed with each other. And, as it is known, according to the result of the blind tasting, the wines of California won. The Judgment of Paris was organized by Steven Spurrier, a British wine expert, writer, educator, winemaker and trader. In 2019, Drinks+ editor-in-chief Olga Pinevich-Todoriuk was lucky enough to have had an exclusive interview with this legendary man.

At The Judgment of London, the best Bordeaux and New World estates will compete in blind tastings.