ProWine Shanghai 2024: A New Chapter in Global Wine Connectivity and Market Expansion
From November 12 to 14, 2024, the Shanghai New International Expo Center will host ProWine Shanghai 2024, marking another significant year of global wine and spirits collaboration and education. This edition of ProWine Shanghai will deepen its localization strategy while connecting Chinese and global wine markets. The fair will introduce top-quality wineries from around the globe to Chinese consumers and help Chinese wine producers showcase their international appeal.
Notable features include the return of Australian wines and detailed explorations of Spanish sub-appellations.
ProWine Shanghai 2024 transcends the traditional trade fair model, establishing itself as a pivotal hub for wine education and cultural exchange. This is bolstered by partnerships like that with the Wine Travel Awards, enhancing the fair’s visibility and educational opportunities globally.
In line with global sustainability trends, ProWine Shanghai 2024 will prominently feature sustainability as a key theme, reflecting its commitment to promoting environmentally friendly practices within the industry. This focus on sustainability is expected to influence various aspects of the fair, from the selection of exhibitors to the organization of events and discussions that aim to address the pressing environmental challenges facing the wine industry today.
For more detailed insights about the event and instructions on how to engage, please consult the official ProWine Shanghai website.
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