Events

IWINETC 2025 Showcases Global Innovations in Wine Tourism in South Moravia, Czechia

Czechia

The International Wine Tourism Conference (IWINETC), a leading event for the wine tourism industry, is scheduled to take place this year at the renowned Mikulov Castle in South Moravia, Czechia, on March 26-27, 2025. This edition is set to be particularly influential, with the conference focusing on new strategies to enhance global wine tourism. As usual, this international conference will attract key leaders from around the world, featuring a fantastic lineup and providing insightful moments.

Anthony Swift, Director of IWINETC, will open the conference alongside leading officials from Czechia and South Moravia. The opening session will provide a detailed examination of the significant contributions of the Bohemia and South Moravia regions to the global wine tourism industry, complemented by tastings that showcase the diverse flavors and cultural heritage of the area. This event will effectively underscore the latest achievements of this prominent wine region.

Featured Presentation by Wine Travel Awards: Highlighting this year’s IWINETC, the Wine Travel Awards (WTA) will present “Blazing Trails in Wine Tourism – How Wine Travel Awards Foster Innovation and Connectivity“.  This pivotal presentation will demonstrate how WTA utilizes extensive promotional tools to enhance the visibility and success of global and local wine brands among international trendsetters. It will feature insights and case studies from influential figures in the industry. Natalia Burlachenko, CEO of Big Wines and ambassador of Vinos de La Luz, a key partner of the WTA project since its inception, will underscore the vital role of WTA in shaping the wine tourism landscape.

Conference Highlights:

  • Paul Wagner, Renowned for his expertise in wine tourism and acting as a WTA judge for the 2024-2025 edition, Wagner will discuss how to strengthen regional brands through effective wine tourism strategies amid global market challenges.
  • Robin Shaw will share insights on transforming traditional wine tasting rooms into destinations that emphasize wellness, sustainability, and luxury.
  • María Adela Pereira Alvarez will address the role of technology in refining visitor experiences and maximizing revenue in wine tourism.
  • Judith Lewis will provide digital marketing strategies essential for small businesses aiming to enhance their online engagement and presence.

The conference will also feature the Grand Tasting event, guided by national sommelier Klára Kollárová, offering an in-depth exploration of Czechia’s unique terroir and wines.

As always, IWINETC offers exceptional networking opportunities, with sessions designed to foster business connections between wine tourism providers and international agents, including the B2B Wine Tourism Workshop.

There is always a sense of eager anticipation about which destination will next play host to the conference. This year, participants at the conference will be treated to the eagerly awaited announcement of the host location for IWINETC 2026, offering a glimpse into the exciting future of this prestigious assembly.

About IWINETC: The International Wine Tourism Conference (IWINETC) is a leading event dedicated to advancing wine tourism. Each year, it gathers industry professionals, experts, and enthusiasts to share knowledge, network, and explore the future of wine tourism.

For more details on the conference program and registration, please visit the IWINETC website.

This year, marking the third time that WTA partners with IWINETC, promises to deliver an enriching experience, uniting wine tourism professionals from around the globe to discuss trends, strategies, and innovations in the industry.

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