Uniting the Wine World: Wine Travel Awards Becomes a Point of Attraction for the Industry
On March 16, the Wine Travel Awards (WTA), in collaboration with Drinks+ Media Group, hosted an insightful session at ProWein 2025 titled “Introducing the Wine Consumer of the Future.” This engaging discussion explored forward-thinking perspectives on the future of wine tourism and highlighted how evolving consumer trends are reshaping the industry.
The panel featured two distinguished speakers: Professor Dr. Gergely Szolnoki (Geisenheim University) and Adrian Bridge (CEO of The Fladgate Partnership & Managing Director of The Porto Protocol).
Thanks to the joint efforts of WTA and ProWein, this year’s session achieved a significant milestone – bringing together top voices from across the industry to offer practical insights, innovative ideas, and actionable strategies for driving business growth.
Our nominee in the Wine & Food Influencer category, Wine.Pop, attended the event organized by the WTA team and connected with other community members, including the speakers and fellow participants, while gaining valuable insights into their research and experiences.
Following this milestone event, the Wine.Pop team published a video recap of the ProWein 2025 plenary session. The very fact of this video’s appearance is a clear demonstration of how the concept of the award works – communication between visionaries in the field of wine tourism and the most active operators in the industry.
We are grateful to see the video featured on winepop.travel, and we invite our followers to watch and share it.
Stay connected with Wine Travel Awards: