World of Wine Unveils Its Christmas Celebrations
From 21 November 2026 to 6 January 2027, World of Wine (WOW) in Vila Nova de Gaia, Portugal, will host an extensive Christmas programme, combining festive illuminations, gastronomy, entertainment and seasonal experiences in one of the country’s leading wine and cultural destinations.
Among WOW’s educational initiatives, The Wine School at World of Wine stands out as an award-winning project, having received the Wine Travel Awards in the Education in Enotourism / Unique Program category. As part of the wider WOW experience, the school contributes to the complex’s mission of bringing Portugal’s wine heritage closer to visitors through wine education, cultural experiences and a deeper understanding of the country’s wine regions and traditions.
The celebrations will transform WOW into a festive destination featuring more than seven kilometres of Christmas lights, a giant Christmas tree and a Parisian carousel. The official opening will take place on 21 November at 6.30 pm in Praça Central, with performances by the Crescendi choir and circus artist Beatriz Lamelas. The evening will also mark the first presentation of the Christmas tree’s video-mapping and multimedia show, which will subsequently run daily from 7 pm to 11 pm.
Gastronomy will be an integral part of the programme. A Christmas food market will occupy the central square at weekends, bringing together regional specialities, seasonal treats, winter drinks and products from local artisans. Running from 21 November to 3 January, the market will be open from noon to 7 pm.
WOW’s restaurants will complement the festivities with special seasonal menus and dining experiences. On 21 November, restaurant 1828 will host a wine-paired dinner showcasing Port wines, priced at €68 per person. VP restaurant will offer a festive buffet featuring traditional Portuguese dishes, alongside family Christmas brunches scheduled for 22 November and 5 December.
Younger visitors will find a dedicated programme of activities, including the Parisian carousel, a Kids Zone and opportunities to meet Santa Claus. His arrival is scheduled for 5 December at 4.30 pm, accompanied by a festive procession. Santa will then welcome children at his specially created Christmas residence in WOW’s main hall on selected weekends until 20 December.
The Christmas programme will run until 6 January 2027, with free admission to the festive areas.
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Source: timeout.pt
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