The Italian Taste Summit is a strategically important event inscribed in the business calendars of the world’s leading fine wine distributors today, held both online and live. And, of course, the summer 2021 summit, which allowed the world’s professionals, despite the permanent lockdowns and the ongoing pandemic, to meet again in the beautiful reality of Italy, will take a special place in the history of each guest and participant.
ITS organizer Joanna Miro, Marketing Manager and CEO of the Wine Global Aspect Group, implements a strategic approach to promote Made in Italy wines abroad and to acquaint interested people with the most interesting wineries and attractive regions.
The Italian Taste Summit is conceived and implemented by a team of Italian and foreign export professionals with the aim of creating commercial links between operators from all over the world. As a rule, 50 wineries from among the most representative in Italy are presented at the event.
In 2021, despite the pandemic situation, the organizing company Wine Global Aspect and the Miro & Co. agency led by CEO Joanna Miro managed to gather importers, buyers, retailers and journalists from all over the world on the shores of Lake Garda. Among the participating countries were Japan, USA, Mexico, Canada, Hong Kong, Ukraine, Great Britain, Russia, Switzerland, Germany and a number of other key markets.
Journalists from 10 wine publications of the world, which passed a strict selection of organizers, at this time had the opportunity to experience unique commented tastings: Drinks+ was among the lucky ones who managed to get acquainted with the age dynamics of an amazing blend from the Friulian company Ronco Margherita – Ovalis (2017, 2013, 2011, 2009), created from grapes of Merlot, Refosco Dal Peduncolo Rosso (old autochthon) and Cabernet Sauvignon late harvest.
We discovered DOC Lugana wines, which sounded completely new in the line of vintages from Le Morette: 2017, 2016, 2012.
The culmination of the 2021 press tastings was a vertical tasting of amarone from Masi – Serego Alighieri 2013, 2008, 2003, 1997.