Stories of the nominees

Simone Roveda – Ambassador of Global Wine Tourism

Italy

Simone Roveda, a prominent figure among the new generation of wine professionals, is steadily building his presence in the fields of wine, tourism, and design. A WSET diploma holder, creative consultant, and founder of the Winerylovers platform, he is increasingly at the center of major professional initiatives. He is a nominee for the Wine Travel Awards in the Ambassador/Creative Strategy category.

Simone Roveda

In July 2025, the Franciacorta region launched the educational video project “Wine Actually”, which has already gained attention from an international audience. The series explores the culture and history of one of Italy’s most renowned wine regions. Simone Roveda served as the project’s digital marketing strategy consultant, bringing a modern tone and relevant focus to the initiative.

Additionally, in April 2025, Simone showcased his creative talents in design by presenting the project “SeMi” at the Fuorisalone design festival in Milan (held from April 7 to 13 at NYX Hotel Milan). In collaboration with Barone Italia, he created an immersive art space combining aesthetics, nature, and wine.

Simone Roveda remains one of the most dynamic and versatile professionals in the wine industry, bridging digital marketing, culture, and wine promotion.

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Source: franciacorta.wine, fuorisalone.it