Wine Tourism Workshop by Madalena Vidigal: Professional Training in March 2026
The WTA team is pleased to welcome Madalena Vidigal to our community. Madalena is the founder of Entre Vinhas and the host of 5 Minutos de Vinho, a popular Portuguese wine podcast. She also teaches wine tourism at several educational institutions.
In March 2026, Madalena will organize a workshop for professionals. Don’t miss the opportunity to join and receive personal guidance from Madalena.
The Wine Tourism Workshop, created by Madalena Vidigal, is an online training program designed for professionals who want to understand wine tourism as a true business model.
Taking place on March 12–14, 2026, in after-work hours via Zoom, the workshop includes 9 hours of live group sessions plus one hour of personalized consulting.
With participation limited to 10 people, it is aimed at tourism professionals, wineries developing their tourism activity, and sommeliers or guides seeking to deepen their expertise.
The program covers essential wine tourism concepts, customer experience design, digital communication, wine tasting organization, sales techniques, and international case studies, offering practical, market-focused training.
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