Stories of the nominees

The Art of Beer Storytelling

United Kingdom

In the world of drinks travel, we are used to wine ambassadors – experts who guide us through vineyards, terroirs, and traditions. But today, the landscape is evolving. Because alongside wine, another global cultural force is shaping travel experiences – craft beer. And it has its own ambassadors. At the fifth anniversary edition of the Wine Travel Awards, we proudly present a nominee in the category Ambassador of the Year – Lotte Peplow.

Lotte Peplow has been serving as the American Craft Beer Ambassador for Europe for the Brewers Association since 2019. Representing thousands of independent American brewers, she works to expand international markets and elevate the perception of craft beer across Europe. Her role combines diplomacy, education, and storytelling – bringing American beer culture closer to global audiences.

Her journey is one of transformation. Starting in marketing and PR, Lotte made a conscious decision to deepen her expertise – learning to brew, studying styles, and earning top-level certifications.

Today, she is:

  • a Certified Cicerone®
  • an accredited Beer Sommelier
  • an internationally recognized beer judge

She evaluates beers at the most prestigious competitions, including the World Beer Cup, European Beer Star, and Brussels Beer Challenge – shaping global quality standards.

Lotte Peplow’s impact goes far beyond tastings and events – it is recognized at the highest international level.

  • Co-author of the acclaimed book World’s Greatest Beers, published by CAMRA – a definitive guide to outstanding beers around the world
  • Honored by the Belgian brewing community with the Knighthood of the Brewer’s Paddle for services to the beer industry
  • Ranked among the Top 100 Most Influential People in Drinks (2023) by Drink Retailing magazine
  • International speaker, writer, and educator shaping how beer is understood and experienced

These milestones place her among the most influential voices in modern beer culture.

Lotte is not just part of the industry – she helps define its direction.

Among the key trends she actively highlights:

  • the explosive growth of non-alcoholic craft beer
  • the influence of Asian ingredients and brewing techniques
  • the evolution of modern styles, including rice lagers and contemporary IPAs

Her insights guide both professionals and consumers through the rapidly changing beer landscape. At the core of her work lies a powerful idea: beer is for everyone. Lotte actively supports inclusivity in the industry, mentoring women through initiatives like the Women in Beer programme and encouraging new audiences to engage with beer culture. Through tastings, storytelling, and education, she transforms beer into a gateway to culture, connection, and discovery.

Her nomination at the Wine Travel Awards reflects a broader shift in the industry.

Beer is no longer just a beverage – it is:

  • a storytelling medium
  • a cultural experience
  • a vital part of global гастрономических путешествий

And Lotte Peplow stands at the center of this transformation.

 

♥ Support the Nominee ♥

If you value immersive drinks journeys, cultural discovery, and the art of storytelling that connects people through flavour – support Lotte Peplow as a nominee in the Wine Travel Awards.

She is recognized for her work in expanding the global appreciation of craft beer, building bridges between continents, and inspiring new audiences to explore the world through taste – your vote celebrates her passion, expertise, and the unforgettable experiences she creates.

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