Jamie Knee to Share Her Vision for Wine Tourism at Great Wine Capitals
Jamie Knee, Wine Travel Awards winner, will be an international keynote speaker at the Great Wine Capitals Knowledge Day on 22 October 2026 in Hawke’s Bay, New Zealand. The event will bring together wine tourism professionals to explore how storytelling, sustainability and cultural connections can shape the future of wine destinations.
Held as part of the Great Wine Capitals Annual Conference, the Knowledge Day will take place at the Napier War Memorial Centre under the theme “Social Terroir: Breaking New Ground.” The programme will focus on the connections between wine tourism, regional identity, sustainability and community wellbeing.
Jamie Knee is an award-winning wine travel writer, global wine presenter and founder of Petite Wine Traveler. She contributes to Decanter and works at the intersection of wine, tourism, hospitality and destination storytelling.
Through her Wine as a Passport approach, Knee explores how wine, food, culture and a sense of place can create meaningful connections between travellers and the destinations they visit. She is also developing Petite Wine Traveler Explores, a wine travel series highlighting the people, places and cultural experiences that define wine regions.
Her participation in the Knowledge Day reflects the growing role of storytelling and authentic cultural experiences in wine tourism, helping destinations build stronger relationships with visitors and communicate the value of their local identity.
As a Wine Travel Awards winner, Jamie Knee is part of an international community of professionals contributing to the development and promotion of wine tourism worldwide.
For more information, visit the official Great Wine Capitals Knowledge Day website.
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Photo: Jamie Knee, gwchawkesbay26.com, festforums.com