Stories of the nominees

Gergely Szolnoki: Innovative and sustainable wine tourism

Germany

Gergely Szolnoki was born and grew up in Hungary. After studying Agricultural Economics, he went to Geisenheim University (Germany) as a doctoral student, where he investigated the influence of wine packaging on taste perception and willingness to buy. 

After his PhD, Gergely remained at Geisenheim University and specialized in consumer behavior, communication and social media, organic wines, market analysis and wine tourism. 

Currently, he works as a professor of market research and is the author of several books and book chapters, more than 20 reviewed scientific papers and 100 industry articles published in English, German and Hungarian. 

Among his books can be discovered: 

  • Compes Lopes, R. and Szolnoki, G. (2021), Innovative and sustainable wine tourism – national and international successful models. Cajamar Caja Rural, Valencia. OIV Buch Award; 
  • Compes Lopes, R. und Szolnoki, G. (2021), Enoturismo sostenible e innovador. Modelos de éxito alrededor del mundo. Cajamar Caja Rural, Valencia. OIV Buch Award.
  • Szolnoki, G., Thach. L. und D. Kolb (2016), Successful Social Media & Ecommerce Strategies in the Wine Industry. Palgrave Macmillan Verlag, New York, London. OIV Buch Award.

His research fields cover consumer behaviour, communication and social media, organic wines, market analysis and wine tourism. 

Besides his scientific activities, Gergely is a delegated expert in the International Organisation of Vine and Wine (OIV) in the fields of wine economics and statistics. 

 In 2021, Solnoki joined as a judge in the global project, the international format of a new format in the field of wine tourism Wine Travel Awards (WTA)