Wine Future Conference #101
Wine Future: Shaping the Future of the Wine Industry Through Collaboration and Innovation
For more than ten years, the international wine conference Wine Future has been the main platform for discussing important issues in the wine industry. The conference is a meeting of the most influential and respected names in the wine business, as well as representatives of other sectors, leaders of related fields and competing industries. The goal is to offer solutions and inspire the many companies and individuals affected around the world. The conference addresses the most important challenges the industry is facing, with a special emphasis on: how to engage new consumers; the opportunity of diversity, equity, and inclusion; operating in an unstable global economy; addressing competition from Alternative beverages; how to better communicate and promote wine and its related activities, dealing with all of the above while improving sales.
Wine Future in Coimbra
Wine Future brought together acclaimed professionals whose expertise spanned from the revolutionary wine tech companies in New Zealand to the esteemed top-recognized wineries in Argentina. For three days, this event turned Portugal into a hub for wine discussions, highlighting its role in the global wine scene. Wine Future, already known for its significant impact, had its first meeting in Barcelona in 2006, focusing on climate change and wine. This 2023 gathering in Coimbra marked its fourth, memorable edition under the theme “Breaking Barriers”.