Global Platform and Industry Influence
Wine Paris 2026 once again confirmed its position as one of the most influential events in the global wine and spirits calendar. More than just a trade fair, it has become a landmark event, a gathering that the international wine community eagerly anticipates each year. Over time, Wine Paris has established itself as an unmissable fixture in the global wine calendar, where tradition meets innovation and where the world’s wine and spirits professionals converge to exchange ideas, explore trends, and celebrate excellence.
Traditionally opening the international trade year, the exhibition brought together more than 60,000 professionals from 155 countries and over 6,500 exhibitors from nearly 60 nations, demonstrating continued growth despite challenging economic conditions.
Over the years, Wine Paris has evolved far beyond a conventional trade fair. The event now transforms the city into a dynamic ecosystem of high-level meetings, strategic dialogue, and industry networking, where many of the sector’s most important partnerships and initiatives take shape.
Professional Focus
The core focus of Wine Paris 2026 centered on adaptation – the industry’s response to shifting consumer behavior, market barriers, climate pressure, and the ongoing transformation of global wine and spirits consumption. The Academy program alone featured more than 180 events, including masterclasses, conferences, and interactive tastings designed to foster knowledge exchange and forward-looking discussion.
Strategic Vision for the Industry
The key message of Wine Paris 2026 was clear: the wine and spirits sector is entering a phase of profound transformation. The conversation is no longer only about what to produce, but how – and to whom – the industry communicates today.
With expanded attention to low- and no-alcohol categories, cross-category pairing concepts, digital innovation, and new consumer engagement models, Wine Paris continues to position itself as a strategic compass for the global drinks industry, shaping the dialogue that will define the market’s next decade.
Key Formats and Programme Overview
The structural strength of Wine Paris lies in its clearly defined exhibition architecture and data-driven scale. Held at Paris Expo Porte de Versailles, the 2026 event brought together more than 60,000 trade visitors from over 155 countries and approximately 6,500 exhibitors representing nearly 60 nations, maintaining its trajectory of steady international growth.
The exhibition is organised around several major thematic pillars. The Be Spirits sector continues to expand as a dedicated showcase for the global spirits and mixology community, featuring hundreds of producers alongside immersive bar concepts and live demonstrations. In parallel, the Be No platform highlights the fast-growing no- and low-alcohol segment, supported by targeted Be No Talks and specialised tastings that reflect shifting consumption patterns.
Education remains a central component of the fair’s professional value. The Academy programme delivered more than 180 sessions in 2026, including masterclasses, expert conferences and guided tastings focused on market trends, sustainability, digital innovation and new consumer engagement models.
Extending beyond the exhibition halls, the Wine Paris Off programme once again activated the wider city ecosystem, engaging approximately 140 Paris wine bars, restaurants and retail venues. Together, these formats reinforce Wine Paris’s role not only as a high-volume trade fair, but as a structured, multi-platform business environment designed to facilitate measurable industry outcomes.
