Wine Future Conference #69
Wine Future: Shaping the Future of the Wine Industry Through Collaboration and Innovation
For more than ten years, the international wine conference Wine Future has been the main platform for discussing important issues in the wine industry. The conference is a meeting of the most influential and respected names in the wine business, as well as representatives of other sectors, leaders of related fields and competing industries. The goal is to offer solutions and inspire the many companies and individuals affected around the world. The conference addresses the most important challenges the industry is facing, with a special emphasis on: how to engage new consumers; the opportunity of diversity, equity, and inclusion; operating in an unstable global economy; addressing competition from Alternative beverages; how to better communicate and promote wine and its related activities, dealing with all of the above while improving sales.
Wine Future in Coimbra
Wine Future brought together acclaimed professionals whose expertise spanned from the revolutionary wine tech companies in New Zealand to the esteemed top-recognized wineries in Argentina. For three days, this event turned Portugal into a hub for wine discussions, highlighting its role in the global wine scene. Wine Future, already known for its significant impact, had its first meeting in Barcelona in 2006, focusing on climate change and wine. This 2023 gathering in Coimbra marked its fourth, memorable edition under the theme “Breaking Barriers”.
Organizers of Wine Future conference
Wine Future is created and supported by a team of professionals. They organize world class events working with invite wine professionals, legendary artists, athletes and world leaders such as the former Secretary General of the United Nations Kofi Annan, President Barack Obama, Vice President Al Gore, Sting, Pink Floyd, Enrique Iglesias, Andre Agassi, Eric Cantona, and Francis Ford Coppola amongst many others. Chrand Events is the founder of the Wine Future Conferences.
In 2023, Wine Future Conference was held in Coimbra (Portugal) with the supports of Wines of Portugal. This company incorporates the main values and differentiating characteristics of Portuguese wines, and is the result of a collective effort to see the unquestionable quality of Portuguese wines recognised internationally. Coimbra, renowned for its rich cultural heritage, hosts exquisite wine events that bring together enthusiasts to savor the finest local and international wines, creating a delightful fusion of flavors amid the historic charm of this Portuguese city.
