VH Selection #120
Bringing International Wine Culture to Global Markets
For VH Selection – Viktoria & Helga Selection – wine is more than a product it’s a language that connects cultures, traditions, and people across borders. Founded by two passionate and experienced professionals in wine marketing, export, and global networking, Victoria Palinkash & Helga Pinevich-Todoriuk the company’s mission is to elevate boutique and mid-sized wineries by helping them enter international markets, build strategic partnerships, and tell their stories to global audiences. Through thoughtful curation, tailored consulting, and active participation in leading industry platforms, VH Selection creates opportunities for winemakers and importers to grow and flourish.
Beyond consulting, VH Selection actively promotes the richness of international wine culture, highlighting craftsmanship, heritage, and innovation. The company participates in international wine fairs and exhibitions, providing partner wineries with the platform to showcase their stories and products to global audiences. By emphasizing quality, authenticity, and education, Victoria and Helga ensure that every wine introduced under VH Selection’s guidance finds its rightful place on the world stage.
A Global Vision for Boutique Wineries
VH Selection works closely with wineries and importers across Portugal, France, Hungary, Austria, Spain, Italy, Germany, and other key markets curating exclusive wine collections and guiding producers through export strategies, brand development, and international market entry. This global approach ensures that boutique wineries, regardless of size, gain visibility and reach in competitive international markets. Their vision is to create meaningful partnerships between wineries and importers, fostering sustainable growth and international recognition for high-quality wines.
Founders’ Journey and Expertise
Helga and Victoria bring decades of combined experience in wine journalism, consulting, education, and international trade. Their approach combines professional strategy with personal passion, ensuring that every winery they work with receives tailored guidance to thrive globally.
Victoria Palinkash, co-founder and Director of VH Selection, brings over a decade of professional experience in wine marketing, B2B sales, and international trade fairs. A WSET-certified wine professional, she has a strong background in curating wine events and collective stands at world-renowned exhibitions, helping wineries define export strategies and increase visibility abroad. Her professional activities include speaking at industry forums and other events that bring together winemakers, importers, and industry experts. She has also held leadership positions in various companies within the wine and marketing sectors and has extensive experience in building partnership programs for wine brands. Prior to VH Selection, Victoria worked in leadership roles across wine hospitality and marketing in different countries, blending deep practical knowledge of wine with a strategic eye for international growth.
Helga (Olga) Pinevich-Todoriuk is a Ukrainian wine industry expert and international wine and beverage professional. She is the co-founder of VH SELECTION. Helga previously worked at a media company and Drinks+ magazine, one of the leading international publications on wine and spirits, where she contributed to content, analytics, and industry projects, and served as editor-in-chief. Her career also includes work with Wine Travel Awards, an international wine tourism and awards project, where she served as Global Community Manager, fostering global connections between participants and industry stakeholders. Helga is a jury member for both local and international wine competitions, including prestigious events such as Mundus Vini and Concours Mondial de Bruxelles (CMB). In her work, she combines deep expertise in marketing, content strategy, and industry analytics to support wineries and wine projects in their international growth and visibility.
Looking Ahead
Beyond consulting, VH Selection actively promotes the richness of world wine culture, highlighting craftsmanship, heritage, and innovation. The company participates in international wine fairs and exhibitions, providing partner wineries with the platform to showcase their stories and products to global audiences. In 2026, VH Selection will be present at leading events such as ProWine Singapore, ProWein Düsseldorf, London Wine Fair, Wine Connection Dublin, and other key industry gatherings. As the company continues to expand its reach, it plans to deepen collaborations with emerging markets, broaden participation in international exhibitions, and strengthen its network of partner wineries and importers, ultimately building a truly global wine community where boutique producers and international buyers connect seamlessly, guided by expertise, passion, and mutual respect for the world of wine.
