SmoothRed #137
Leadership in Luxury Wine Travel
SmoothRed stands as one of Europe’s leading curators of luxury wine travel, specialising in crafting immersive, elegant, and deeply personalised journeys through the world’s most celebrated wine regions. For more than two decades, the company has elevated wine tourism by blending exceptional hospitality with access to the people, stories, and landscapes that define each region’s identity.
At the heart of SmoothRed’s philosophy is authenticity. Every itinerary is built on long-standing relationships with winemakers, boutique producers, hoteliers, and culinary pioneers. These partnerships allow SmoothRed to offer experiences far beyond the standard wine tour: private tastings in historic cellars, behind-the-scenes vineyard visits, blending masterclasses with estate winemakers, and exclusive entry to domaines typically closed to the public.
Expansion and Innovation
In the past year, SmoothRed has grown significantly, expanding into Argentina, Chile, and Uruguay while maintaining the same attention to detail. Signature tours in Bordeaux, Champagne, and Burgundy remain flagship experiences for international travellers seeking refined and educational wine encounters.
The new Women of Champagne tour celebrates trailblazing female winemakers and includes luxury accommodations at Domaine Les Crayères, Michelin-starred gastronomy, sunrise hot air balloon rides, and exclusive tastings at Maison Perrier-Jouët, all guided by female experts.
Corporate Programmes and Service Excellence
SmoothRed strengthens its corporate and incentive travel programmes with bespoke wine-themed events and multi-day trips for high-profile clients from the UK and USA, combining hospitality, team building, and education.
With service excellence, creativity, and genuine expertise, SmoothRed delivers world-class wine travel that inspires, delights, and deepens each traveller’s connection to wine. As a Wine Travel Awards nominee, SmoothRed represents the pinnacle of luxury wine tourism, where authenticity meets sophistication, and every journey is crafted to perfectly match each client’s expectations.
Signature Experiences and Immersive Journeys
SmoothRed designs high-end wine tours that blend culture, gastronomy, and exclusive access, providing guests with:
- Private tastings in historic cellars
- Behind-the-scenes vineyard visits
- Blending masterclasses with estate winemakers
- Exclusive entry to domaines normally closed to the public
Tours include the Champagne VIP Collection, French Rail Collection, French Cheese and Wine Tour, Italian Rail Collection, and Gourmet Honeymoon from Bordeaux to San Sebastian. Luxury touches such as sunrise hot air balloon rides, Michelin-starred meals, and private wine-paired lunches enhance every journey. Each itinerary is story-driven, connecting travellers deeply to the region.
Company Overview & Operations
SmoothRed is a specialist luxury wine tour operator, curating bespoke, immersive, and high-end wine and gastronomic experiences for discerning clients. Founded on the belief that wine travel should be elegant, seamless, and authentically connected to place, SmoothRed designs:
- Tailor-made wine holidays
- Exclusive corporate incentive trips
- Private vineyard tours with expert guides
- Gastronomic experiences with top chefs and sommeliers
- Exclusive access to estates normally closed to the public
- Multi-day luxury wine journeys with premium accommodation
SmoothRed is an ABTA and IATA member, ATOL bonded, and a member of Serandipians, operating across Europe and South America, with a focus on France, Italy, Spain, Portugal, and Argentina. The company partners with local collaborators, boutique producers, luxury hotels, and Michelin-starred restaurants.
Its itineraries align with major enogastronomic routes:
- The Bordeaux Wine Route
- Burgundy Wine Trail / Route des Grands Crus
- The Champagne Route
- Chianti Wine Road / Chiantigiana
- Douro Valley Wine Route
SmoothRed also collaborates with regional tourism associations and wine-related professional bodies wherever relevant.
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Competitive Advantages
SmoothRed’s key strengths include:
- Unmatched access to prestigious châteaux, domaines, and quintas, built over 20 years of industry collaboration
- Highly personalised itineraries curated by experts with deep regional knowledge
- Seamless service from a team of 24, speaking 12 languages, providing 24/7 support with a premium concierge service
- Luxury-first approach, blending fine wine, culture, gastronomy, and exceptional hospitality
- Exclusive experiences such as blending workshops, vertical tastings, and meet-the-winemaker sessions
- Award-winning travel app providing bespoke digital itineraries and all relevant trip information
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Achievements & Recognition
Over the past 12 months, SmoothRed has delivered:
- 325+ bespoke wine tours (+16.79% vs. 2024)
- 44 five-star reviews across TrustPilot and Google in 2025
- Over 20 corporate incentive programmes and group bookings
- 1,042 total guests hosted
- Tours spanning France, Italy, Spain, Portugal, Argentina, Chile, Uruguay, and Greece
- Launch of signature experiences such as the Gourmet Wine & Food Experience in Catalonia, created with support from the Catalan Tourism Board for the region’s World Region of Gastronomy 2025
Press coverage highlights:
- The Times – The hard-to-reach Spanish wine region that’s worth the effort, 04/01/25
- The Telegraph – Europe’s overlooked paradise islands offer an escape from the tourist hordes, 14/04/25
- Travel + Leisure – 7-day train trip sampling 35 wines across France, 10/12/25
- Islands – Travel through France’s iconic wine regions by train, 06/01/26
These achievements highlight both scale and quality, reinforcing SmoothRed’s leadership in luxury wine tourism.
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Certificates & Professional Affiliations
- Member of Serandipians
- ABTA Member (ABTA no. Y6346)
- ATOL protected (ATOL no. 6634)
- Fully insured and compliant with UK travel regulations
