ProWine Shanghai #63

One of the most influential exhibitions in the market of Asia

In 2023 the leading trade fair for the wine and spirits industry in the Chinese mainland, ProWine Shanghai celebrated its 10th anniversary. This much anticipated last year`s event shows that global exhibitors return to the Chinese market after the pandemic, making ProWine Shanghai one of the most influential exhibitions in the wine and spirits market in Asia.

It has been a decade since ProWine Shanghai was inaugurated to the Chinese mainland. As a platform specializing in wine and spirits trade, it has observed the remarkable growth of China’s wine industry in recent years, highlighting the nation’s great potential and strength.

Chinese wines are worthy of the competition for world famous brands

In 2016 Chinese wines appeared at ProWine Shanghai for the first time. The 2023 edition featured 88 Chinese wineries showcasing their products. As domestic consumers’ confidence and interests in national brands grows, so does the influence of Chinese wine brands. These brands not only gained recognition in the domestic market, but also began competing with world-renowned brands in the international market.

Toast a decade of success and pave the way

Throughout the last ten years, ProWine Shanghai has emerged as a premier forum for exhibiting wine culture and propelling industry advancement. In the future, ProWine Shanghai will continue its unique role to inject vitality into China’s wine market and promote the development of wine culture. ProWine Shanghai took place at SNIEC (Shanghai New International Expo Center) on November 12-14, 2024.

ProWine Shanghai 2024 in numbers and facts:

• A total of 20,860 trade visitors attended the event;
• Over 650 exhibitors from 32 countries/regions participated in the trade fair;
• ProWine Shanghai has welcomed the biggest participation in history from Chinese wine regions;
• In 2024 Georgia was represented in the national pavilion. In addition, companies from Armenia, Moldova and Kazakhstan are presented separately;
• Ongoing wine education featuring high-end masterclasses to promote sustainable development in China’s wine market.

ProWine Shanghai 2024 had over 20 national pavilions and wine-producing regions in attendance. A total of 19 official national pavilions made a significant appearance, including Argentina, Australia, New Zealand, Brazil, North Macedonia, Germany, France, Georgia, the United States, South Africa, Portugal, Serbia, Cyprus, Slovenia, Spain, Italy, Romania, China and other countries’ governments and industry organizations providing their fully support.