Professor Marianna Sigala #98

Professional experience in the tourism industry

Marianna Sigala currently works in Sheffield Hallam University. She is a former Professor of Marketing at the University of Piraeus, Greece. She previously held the position of the Professor of Tourism and the Director of the Centre for Tourism & Leisure Management at the University of South Australia (2015 – 2021). She has also been an academic staff at the University of Strathclyde and Westminster University (UK), and the University of the Aegean (Greece). Her academic credentials are combined with her professional experience in the tourism industry. She is a widely published and multi-awarded authority in the fields of Information & Communication Technologies (ICT) in tourism and hospitality, as well as in wine tourism. She has published three books in wine tourism, and gave several (keynote) presentations in international conferences. She has a long record of leadership and participation in international research projects about tourism as well as wine tourism. For example, she has collaborated with the Council of Europe on a project about wine tourism entrepreneurship in Ukraine and Moldova, and delivered wine tourism projects in South Australia. 

She is the co-editor of the Journal of Service Theory & Practice, and the Editor-In-Chief of the Journal of Hospitality & Tourism Management. 

In 2016, she was awarded the prestigious EuroCHRIE Presidents’ Award for her lifetime contributions and achievements to tourism and hospitality education. Since 2020, Professor Sigala is also appointed as Research Fellow of CAUTHE.

BOOKS

SIGALA, M. & Robertson, R. (2019). Management and Marketing of wine tourism businesses: Theory, practice and cases. Palgrave, ISBN: 978-3-319-75461-1 

SIGALA, M. & Robertson, R. (2019). Management & Marketing of Wine Destinations. Theory, practice and cases. Palgrave

SIGALA, M. & Haller, C. (2023). Technological Advances and Innovation in Wine Tourism: New Managerial Approaches and Cases. Palgrav

Selected conference paper presentations

SIGALA, M. (2019). Crowdfunding in wine tourism: a disruption or a new marketing/financing practice? 29th Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) 2019 CAUTHE “Sustainability of Tourism, Hospitality & Events in a Disruptive Digital Age”, organised by the Central Queensland University (CQU), Cairns, Australia, 11-14 February, 2019

Pelet, J., Canziani, B. Capitello, R., Haller, C., Merloni, E., Rossetto, E., SIGALA, M., Tapia, J., Schamel, G. & Casas, A. (2019). Using social media to distribute wine: myth or reality? 2019 AWBR Conference (Academy of Wine Business Research, AWBR), organized by the AWBR and the University of Stellenbosch, South Afrika, 14 – 16 January 2019, Stellenbosch, South Afrika

SIGALA, M. (2019). Internet and wine consumers’/tourists’ behavior: the sources of online consumer power and their impact on consumer behavior. 2019 AWBR Conference (Academy of Wine Business Research, AWBR), organized by the AWBR and the University of Stellenbosch, South Afrika, 14 – 16 January 2019, Stellenbosch, South Afrika

Paay, J. & SIGALA, M. (2018). Meaning and Memorability in Wine Experience through Digital Storytelling. On and Off the Table: Re-Imagining Food & Wine Interactions. OZCHI 2018 workshop organised by Swinburne University, Melbourne, 4 – 5 December, 2018, Melbourne, Australia 

SIGALA, M. (2018). Wine tourists with children: untapping a latent wine tourism demand. 18th ANZMAC conference 2018 organized by the University of Adelaide, 3 – 5 December 2018, Adelaide, Australia 

SIGALA, M. & Dimopoulou, M. (2017). Does terroir matter for wine and wine destination marketing? The case of Greek wines and wine consumers. 10th Academy of Wine Business Research Conference, 2017 AWBR Conference “People, Performance & Passion: Evolving Research Perspectives” hosted by the School of Business and Economics, Sonoma State University and the Wine Business Institute, Sonoma and Napa Wine Regions, Rohnert Park, California, July 25th-28th, 2017

Bruwer, J. & SIGALA, M. (2016). Winescape Conceptualisation Using a Free-form Approach to Tourism Destination Image (TDI) Perception of Wine Tourists. ANZMAC Conference 2016 “Marketing in a post-disciplinary era” organised by the University of Canterbury, 5 – 7 December 2016, Christchurch, New Zealand 

SIGALA, M. & Bruwer, J. (2016). Does location of origin differentiate wine tourists? Findings from McLaren Vale, Australia. 9th Academy of Wine Business Research Conference “Wine Business Research that Matters” organised by the University of South Australia Business School and the Ehrenberg-Bass Institute for Marketing Science. 16 – 19 February 2016, Adelaide, Australia

Nella, A., Christou, E. & SIGALA, M. (2013). Identifying the Positive Effects of the Wine Tourism: Experience on Wine Brands and Behavioral Intentions. 5th Scientific Conference “Tourism trends and advances in the 21st century” organized by the Interdepartmental Graduate Program in Tourism Planning, Administration and Policy and the The Laboratory for Tourism Research & Studies (ETEM), University of the Aegean, Greece, 30 May – 2 June 2013, Rhodes, Greece

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