Országos Bortúra #136

Hungary
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Experience rich Hungarian wine culture with innovative Országos Bortúra App

Országos Bortúra, as passionate advocates for wineries and wine tourism, aims to transform how wine enthusiasts delve into the Hungarian wine scene. This app serves as a seamless connection to top wineries, enabling you to easily book visits and immerse yourself in a vibrant community of wine lovers. Not limited to Hungary, the Bortúra App also offers expansive tasting options in Spanish and Slovakian wines, catering to both casual enthusiasts and professionals in the wine market. The mission of this innovative app is to enhance the experience of global wine culture, making it the ultimate gateway to the world of wines. The Bortúra App unlocks the essence of the world’s wine heritage through digital innovation like never before.

Boradmin and Bortúra App – Driving Digital Transformation in Wine Tourism

Országos Bortúra is transforming Hungarian wine tourism with two innovative tools: Boradmin and the Bortúra App. Boradmin is a B2B program management system leveraging automation and AI to empower wine industry partners. It offers tools for event promotion, discount creation, and user behavior analysis, all accessible via a simple account fee, while enhancing visibility and modernizing operations. The Bortúra App, a B2C marketing platform, connects wine enthusiasts with Hungarian wineries through detailed maps, experience cards, personalized programs, and multilingual options. It fosters community-driven wine adventures and gives visibility to wineries of all sizes, redefining wine tourism in Hungary.

Expanding Horizons – A Vision for the Future of Hungarian Wine Tourism

The Bortúra App is free to download and rich with features that enhance user engagement. From booking winery tours to sharing feedback and recommending wineries, it’s a community-driven experience. New updates include quiz challenges, event check-ins, and tools to connect wine lovers with top-notch tasting experiences, expanding its appeal beyond Hungary to Spanish and Slovakian wine tastings.

Országos Bortúra envisions doubling its partner network, growing its user base exponentially, and creating sustainable revenue streams to support long-term growth. Recognized as a catalyst for innovation, the Bortúra App received the Certificate of Quality for the Digital Wellbeing Programme in 2023. Together with Boradmin, it is reshaping Hungary’s wine tourism landscape, paving the way for a vibrant, measurable, and globally appealing digital wine culture.

More Awards and Recognition

The Bortúra App, Hungary’s only nationwide wine tourism platform, received the prestigious Certificate of Quality from the Digital Wellbeing Programme in 2023. The Hungarian Innovation Association has twice recognized Országos Bortúra and the Bortúra App as a successful startup innovation award winner – an impressive back-to-back achievement! Szonja Bencze, co-founder of the Bortúra App, was named one of the top 10 most promising young tourism professionals of 2022. Meanwhile, her fellow co-founder, Dr. Botond Simon, is partnering with Semmelweis University to introduce an exciting new elective course in the spring of 2025. This course will welcome 300 students eager to dive into the world of wine. As a member of Wine in Moderation, the app continues to innovate and lead in the wine tourism industry.

Tune into the exclusive podcast series by Országos Bortúra

Dive into the captivating world of Hungarian wine with “Palackozott mesék, szűretlen történetek” – Bottled Tales, Unfiltered Stories, the exclusive podcast series by Országos Bortúra. Each episode uncorks fascinating insights, intriguing facts, and untold narratives straight from the heart of the wine industry. Featuring engaging discussions with renowned winemakers and in-depth explorations of marketing strategies and sales techniques, this series offers a rich perspective on Hungarian wine culture. Available in Hungarian on Spotify, YouTube, and Apple Podcasts, it’s the perfect way to immerse yourself in the essence of Hungarian wine with every listen!

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