“neVynne Interview” #177

“neVynne Interview”: raising the value of ukrainian wine and gastronomy

“neVynne Interview” is a new Ukrainian YouTube show dedicated to promoting local alcoholic beverages and gastronomy. The project aims to raise awareness and increase the consumption of domestic products by showcasing their quality and uniqueness. The name “neVynne Interview” carries a deep meaning that perfectly reflects the essence of the project. First, the wordplay captures two main ideas:

• “neVynne’’ (means ‘’innocent’) — this ironic emphasis reflects the lighthearted and relaxed format of the show, which doesn’t delve into heavy topics or formal restrictions. Instead, it tells stories about alcohol and gastronomy in an accessible and enjoyable way. At the same time, it conveys a positive vibe, much like the symbolic connection to every glass of wine, representing openness and heartfelt conversation;
• “Vynne” (Wine) — this word directly refers to wine, one of the main themes of the show. The title thus beautifully blends the topic of wine culture with the idea of lightness, informality, and a friendly atmosphere that the creators aim to bring to the audience.

Therefore, “neVynne Interview” immediately communicates the core of the project, which not only introduces Ukrainian wine but also creates an atmosphere of open, relaxed, and engaging discussion.

Cozy format and esteemed guests

The show features relaxed conversations with producers and experts, accompanied by tastings and the preparation of dishes that viewers can easily recreate at home. This format allows the audience not only to discover new products but also to receive practical tips on food and drink pairings. Throughout its existence, the show has welcomed esteemed guests such as wine expert Yevheniia Nikolaichuk, the creators of the unique Ukrainian herbal balm RUTA, and the owners of Hlek, a restaurant specializing in modern Kyiv cuisine. Additionally, the team of journalists attended the Kyiv Wine Festival on Winemaker’s Day, capturing the most exciting trends and innovations in the world of Ukrainian wine.

Development of Ukrainian wine and gastronomic culture

The creators of “neVynne Interview” – Wine Expert Dmytro Saprykin and Alcohol Industry Marketing Expert Karyna Bocharnikova, strive to highlight that Ukrainian beverages and gastronomy deserve a place in everyday life. They bring forward the stories of the passionate people behind unique products, emphasizing authenticity, sincerity, and dedication to craftsmanship.

The project also aims to shift consumers’ perceptions of local products, demonstrating their competitiveness and high quality. Through engaging interviews and practical insights, viewers are encouraged to explore new flavours and support domestic producers.

“neVynne Interview” is actively contributes to the development of Ukrainian wine and gastronomic culture while shaping a positive image of local products among consumers.