Earned on the Road: A Global Apprenticeship in Wine World
Nello Gatti’s authority comes from a long apprenticeship lived across several European countries, moving between wineries, high-end restaurants, hospitality venues, trade environments and cultural institutions. His journey is marked by hands-on experience, long days in cellars, service floors, tastings, fairs and behind-the-scenes work where wine meets reality. This gavetta shaped not only his technical knowledge, but his human understanding of the sector, its rhythms, its fragilities and its contradictions. Working closely with producers, chefs, sommeliers and international professionals, Nello developed a deep respect for wine as a collective effort and for hospitality as one of its most truthful expressions, fostering connections that extend far beyond one-off exposure and into long-term strategic exchange. His vision is rooted in districts and territories, understood not as marketing labels, but as living ecosystems where economic, cultural and social responsibilities must coexist.
Building a Multidisciplinary Community
Today, known as L’AMBASCIATORE, Nello Gatti actively supports and connects an integrated wine supply chain through ongoing projects and partnerships with wineries, associations, agencies, fairs and platforms. His work is driven by the belief that the future of wine depends on collaboration rather than fragmentation. He promotes dialogue between local identity and global dynamics through culture, history, economy and contemporary trends, creating content that informs while it inspires. He builds formats that are more than events with immersive experiences that fuse wine with music, cinema and heritage, and forums that challenge conventional norms of storytelling. Through international events, educational formats and community-driven initiatives, he helps build a shared language among professionals and citizens of the wine world. His collaborations with Masters of Wine, researchers and industry leaders allow him to contextualise trends such as no and low alcohol wines, alternative formats and new consumption models within broader discussions on climate change, market access and cultural relevance.
A Cultural Leadership for a Sector That Must Look Forward
What sets Nello Gatti apart is not only his ability to connect, but his willingness to reflect and speak openly about the unresolved issues of the wine world. He advocates for a form of professional responsibility that is social as well as economic, addressing themes often left in the background: accessibility, labour conditions, sustainability beyond slogans, honest communication and the risk of cultural isolation. As a journalist, author, podcaster and public speaker, he uses his voice to question simplified narratives and to encourage accountability across the sector. Wine, in his vision, is not a protected niche but part of a global society that demands transparency, ethics and shared value. By combining experience, critical thinking and community engagement, Nello Gatti represents a new generation of ambassadors capable of guiding the wine industry toward a more conscious, connected and resilient future.
