Entre Vinhas: Inspiring a New Vision of Wine Tourism
Over the past fifteen years, Madalena Vidigal, a wine tourism educator/trainer, has devoted her professional life to exploring, studying, and promoting wine tourism in all its dimensions. With a degree in Hotel Management and a postgraduate specialization in Enotourism, her journey has been shaped by continuous learning through travel, courses, conferences, research, and meaningful conversations with the key players of this vibrant industry.
In 2015, Madalena created Entre Vinhas, a platform born from the desire to share with the public that wine tourism is an accessible, enriching form of travel where wine becomes a bridge between culture, people, and place. Alongside the website, Entre Vinhas has also grown into a strong and loyal community on Instagram, where Madalena share her wine experiences from around the world with more than 15,000 followers – curious, passionate individuals eager to discover the people and stories behind each glass. Madalena’s goal has always been to demystify wine and show that it is a cultural experience open to everyone.
Educator and Mentor in Wine Tourism
In 2017, Madalena Vidigal was invited to lecture at ISLA Santarém, within the Postgraduate Program in Wine Marketing & Events. Since then, she has proudly served as a guest lecturer every academic year, helping to shape new generations of wine professionals.
During the pandemic, she launched her own online wine tourism training program, expanding her reach and establishing herself as an independent educator specializing in enotourism.
In 2025, Madalena was honoured to deliver the final Masterclass for the International Wine Business Executive Course at Universidade Católica Portuguesa, sharing insights on the future of wine tourism with industry leaders and executives.
Currently, she is part of the Plansel International Wine School, where Madalena teach the Wine Tourism course in English, continuing her mission to make wine tourism education accessible, inspiring, and globally relevant.
Knowledge Through Storytelling
Since 2021, Madalena have been regularly invited to speak and moderate discussions at major international wine tourism events, including Wine & Travel Week and Douro TGV (Portugal), and the 9th UNWTO Global Conference on Wine Tourism 2025 (Bulgaria). In parallel, she created “5 Minutos de Vinho”, one of Portugal’s most listened-to wine podcasts. Each episode breaks down the world of wine into simple, relatable stories, showing that wine is far more than a drink – it is a cultural connector. Through teaching, digital communication, and storytelling, Madalena’s work aims to educate, empower, and inspire both professionals and travelers to see wine as a way of understanding culture, people, and place.
Reviews
Madalena’s wine tourism training exceeded our expectations. She delivered a complete and practical program, adapting perfectly to a diverse team and creating a common, effective language. Her tailored insights have already been implemented and are contributing significantly to our growing recognition in the Tejo region.
Madalena’s training was extremely valuable in reinforcing our customer-focused mindset and improving our daily operations through clear, practical examples. It deepened our understanding of the wine tourism sector and strengthened cohesion and alignment within our team.
The training with Madalena offered a fresh and dynamic perspective on our wine tourism strategy. Combining structured theory with engaging practical work, it helped us identify opportunities for improvement and apply new tools to create more authentic and memorable visitor experiences.