London Wine Fair #170


The place of opportunities and connections

London Wine Fair is one of the largest annual international exhibitions of wine, wine production and technologies that takes place in London. Our adaptability during the pandemic enabled us to create an unmatched digital event for the industry to meet and trade within, whilst Covid-19 restrictions were in place. Following the success of our digital edition in 2021, this year’s event will provide you with a unique all-encompassing London Wine Fair experience. We are giving you the best opportunity to join over 14,500 drinks industry professionals at the UK’s biggest digital and live wine trade reunion. Once again acting with flexibility and in the interests of our industry creates more opportunities for the trade at such a critical time of recovery for many.

The Platinum Jubilee celebrations in 2022

We now have the London Wine Fair directly following the Platinum Jubilee celebrations which take place between Thursday, 2nd and Sunday, 5th June.  The eyes of the world will be on London in early June, when celebrations not seen since the 2012 Olympics will take place. This is a really exciting opportunity for The Fair and the wine industry at large. We invite visitors and exhibitors to take full advantage of London – one of the World’s greatest cities – at its absolute best. Over the coming weeks we will unveil a campaign centred around our own celebrations – our 40th anniversary – and the role The Fair has played in shaping the U.K. and global wine industry over the years.

The Covid and Brexit challenges: LWF 2021

2,608 visitors attended the London Wine Fair, with 238 virtual stands, showing over 3,435 different products, from 33 different countries. Borough Wines, which partnered with the London Wine Fair to manage sample rebottling and deliveries, has reported that just over 25,000 individual samples have been sent out prior to and during The Fair, with further samples expected over the coming days and weeks.

The 28 sessions, which included Tasting Masterclasses, Industry Briefings and Panel Discussions, have been viewed nearly 6,000 times so far, with 154 people watching The Fair’s headline briefing live on the first morning: the WSTA’s “Wine Trading 2021: Where are we?” hosted by CEO Miles Beale.  Almost 9,500 meeting communications took place throughout the three days, within the networking platform; these were a combination of those suggested by the algorithm as well as meetings proactively prompted by attendees.

The first 100% digital LWF lasted three days (17-19 May) and raised the issues of Covid and Brexit challenges, diversity, and sustainability in the wine industry. The exhibition had a large geographical scope discovering and tasting alternative varieties from New Zealand, South Africa, Cyprus, India, Portugal, Spain, and organic/biodynamic wines from France. Our representatives joined one of the biggest networks of wine experts, winemakers, distributors, and organizations operating in the wine and spirits industry all over the world.