London Wine Fair #77


The most intelligent wine event in the world

London Wine Fair is one of the largest annual international exhibitions of wine, wine production and technologies. The 2024 edition will take place at Olympia London from 20th to 22nd May.

This progressive fair will be rich with inspirational content, feature outstanding wines to taste from around the world and will have an abundance of networking opportunities taking place in person and on the Fair’s intuitive digital platform.

After winning the 2023 Wine Travel Award for the most effective wine event, London Wine Fair really is the must attend event to connect with the whole drinks trade.

We look forward to seeing you at the Fair.

The digital event

For the digital event, London Wine Fair is working with the most intuitive platforms to provide you with unparalleled networking experiences, matching you to the people you really want to speak with, a revolutionary app that redefines the way of experiencing in-person events and access to the most intuitive digital wine data platform in the industry – Bottlebooks. Bottlebooks gives you the opportunity to discover wine, browse virtual stands by producer, importer, grape type, region and wine name and contact producers to request samples.

Live event

Following the success of the 2023 show, which hosted over 400 exhibitors and more than 10,000 visitors, key players in the industry will be returning to the show for the first time in several years. To date, Mentzendorff have confirmed participation, with other big names expected to commit over the coming days and weeks. This increased focus on fine wine exhibitors is reflected in a new feature for 2024. “The Judgement of London” – in homage to the historic 1976 Judgement of Paris – will see top Bordeaux estates tasted blind against their New World counterparts on the first day of The Fair. The event will be co-curated by Ronan Sayburn MS, CEO at The Court of Master Sommeliers Europe, and will be by invitation-only.

London Wine Fair will showcase products from over 400 top exhibitors situated in different zones, including Esoterica with exclusive wines showcased by an incredible selection of the UK’s finest specialist importers, Wines Unearthed which features wines that have never been imported into the UK before, Drinks Britannia which has the very best of home-grown drinks and the new Mindful Drinking Experience which following the popularity of low and no drinking, is a must attend area for every bar, restaurant or store to make sure you are not being left behind!

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