London Wine Fair #89
London Wine Fair 2025: Building on Legacy
Scheduled for May 19-21, 2025, at Olympia London, the London Wine Fair is set to continue its legacy as one of the preeminent international exhibitions for wine and wine technologies. After winning the 2023 Wine Travel Award for the most effective wine event, the fair remains pivotal for wine professionals globally. It offers unrivaled opportunities for inspiration, exceptional wine tastings, and extensive networking both in-person and online. Building on the robust successes of the 2024 Fair, which saw a significant increase in both new and returning exhibitors, organizers are now intensively preparing to elevate the 2025 event to unprecedented heights. With a substantial roster of exhibitors that span well-established wine powerhouses to undiscovered gems from lesser-known regions, the 2025 fair is set to provide a comprehensive representation of the industry’s current state and emerging trends, guaranteeing an even broader spectrum of the global wine scene.
Digital Integration
In response to the evolving demands of the wine industry, the London Wine Fair has implemented advanced digital solutions to enhance user engagement and networking opportunities. Utilizing state-of-the-art applications and platforms like Bottlebooks, the Fair connects attendees with key industry players through an interactive digital landscape. This approach allows participants to delve into detailed wine data, navigate through virtual stands based on specific criteria, and initiate direct communication with wine producers, thus facilitating a more dynamic and engaging event experience.
Live Experience and Innovative Features at the London Wine Fair 2025
The 2025 London Wine Fair is gearing up to be an exceptional event, set to host over 400 exhibitors and attract more than 10,000 visitors. It will introduce “The Judgement of London,” a competitive tasting inspired by the historic 1976 Judgement of Paris, where top Bordeaux estates will compete against New World wines. The fair will also showcase specialized zones like Esoterica for boutique wines, Wines Unearthed for new market entrants, Drinks Britannia focusing on British beverages, and the Mindful Drinking Experience for low and no-alcohol options.
With new features and content being rolled out, the fair is set to be a pivotal event in the wine industry calendar, offering a blend of educational and networking opportunities across various venues, including The Centre Stage, The Discovery Zone, The Industry Briefings, and the Education Zone. These areas will host targeted activities designed to educate, engage, and inspire attendees, emphasizing the fair’s role as a premier hub of learning and connection in the wine industry.
Celebrating Excellence: Wine Buyers Awards
The London Wine Fair is diligently refining its offerings to ensure it remains the top event in the 2025 wine industry calendar. This includes introducing new features and exhibitors that reflect the latest market trends. The 2025 fair also marks the fifth anniversary of the London Wine Fair Wine Buyers Awards, which honor the UK’s most influential wine buyers for their market-shaping decisions. Overseen by industry veterans Chris Losh and Hannah Tovey, this prestigious competition anticipates announcing its shortlist at the upcoming Launch Party, culminating in an award ceremony at the fair. These enhancements and a focus on innovative exhibition features underscore the fair’s commitment to excellence and innovation. By building on the strong visitor to exhibitor ratio and maintaining high attendee quality, the fair aims to continue its legacy of excellence and expand its global influence in the wine industry.
The Fair’s mission for 2025 is to build upon this success, increasing visitor numbers while maintaining the high quality and decision-making capacity of attendees that are crucial for exhibitor satisfaction.
Reviews
“This Fair has been a huge success again for us at Beyond Wines. We had so many important meetings at The Fair, with more customers and trade luminaries than I can count. We have seen all the major buyers over the last three days, including from: Tesco; Aldi; Sainsbury; Waitrose; Morrisons; Matthew Clark; Molson Coors; Mitchells and Butlers; and LWC Drinks to name just a few. And it is testament to London Wine Fair that they were all gathered in one place over the three days. Why more companies don’t exhibit is beyond me.”
“It’s the perfect place to pick up on the latest trends, to discover new initiatives and new concepts. New wines, high levels of quality. There’s a lot to learn.”
“I liked the mix of exhibitors (ranging from currently in market to seeking representation), wonderful masterclasses, and exciting awards ceremonies! It’s a great way to network, keep up to date on the industry and also develop new partnerships and business.”