A communicator who connects culture, knowledge, and curiosity
Kjell-Gabriel Hendrichs is a Norwegian wine influencer dedicated to sharing wine knowledge with a broad audience through engaging and accessible storytelling. Educated as a historian, he naturally weaves world history into the stories behind the wines he presents, bringing cultural depth to every recommendation.
In 2017, he launched Norway’s first podcast dedicated to wine, producing around 100 episodes each year. Through this platform, he has built a loyal audience eager to explore the global wine world in a way that is both educational and entertaining.
His ability to combine historical context with practical wine knowledge has made him a distinctive voice in Norwegian wine communication.
Reaching thousands through podcasts, social media, and tastings
Kjell-Gabriel also runs the largest wine-focused Facebook group in Norway, gathering more than 26,000 members who actively engage in discussions about wines from around the world. Each week he introduces new wines to the community, encouraging curiosity and exploration among both beginners and experienced enthusiasts. Every year he tastes approximately 5,000 wines in order to provide thoughtful recommendations for the Norwegian audience. Expanding beyond traditional platforms, he has also become active on TikTok and Snapchat, where he tries to give people insight into what it’s like to work with wine the way he does. He does this under the name “The Norwegian Wine Guy.”
Education, playfulness, and the spirit of #PlayWithWine
In addition to his digital work, Kjell-Gabriel hosts weekly wine courses for companies and private groups. He holds a WSET Level 3 qualification in wine, yet he is best known for his relaxed, down-to-earth approach to education.
With a background in entertainment and media, his communication style is lively, playful, and welcoming—helping newcomers feel comfortable entering the world of wine.
To reinforce this philosophy, he created the hashtag #PlayWithWine, a concept built on the belief that wine should first and foremost bring joy, curiosity, and discovery. By encouraging people to explore wine in a relaxed and engaging way, Kjell-Gabriel continues to inspire a new generation of wine lovers in Norway.
