Jamie Knee #103
Global Wine Travel Storytelling & Cultural Representation
Jamie Knee is a luxury wine travel writer, global wine travel media personality, and cultural storyteller dedicated to expressing wine as a reflection of place, people, and heritage. Named Top 50 Most Influential Women in Wine Hospitality (WINWSA.) Through Petite Wine Traveler, she brings audiences into the heart of wine regions around the world, highlighting not only wines, but the landscapes, traditions, and human stories that shape them.
Her work spans Europe and the United States, with wine travel media created across Italy, France, Spain, Germany, Croatia, North Macedonia, Mexico, the UK, and California. Jamie’s storytelling emphasizes authenticity, sensory connection, and cultural context, positioning wine as a living expression of territory rather than a commodity.
Ambassadorial Role in Media, Events & Education
Jamie serves as an ambassador for wine regions, destinations, and cultural institutions through television, live events, festivals, and international conferences. She regularly hosts, moderates, and presents wine and travel-focused programming, guiding audiences with warmth, clarity, and deep expertise. Her experience includes presenting wines on Celebrity Cruises, AMA river cruises, speaking at international wine tourism and industry conferences, moderating panels, and representing wine regions at major festivals and media events. Jamie is also a certified wine educator and sommelier, bringing credibility and educational depth to every ambassadorial role. She was the Director of the Santa Barbara Culinary Experience, 2024-2025, in conjunction with the Julia Child Foundation. Jamie increased the festival events from 26 to over 80, featuring food, wine, and hospitality from across Santa Barbara County.
Elevating Wine Tourism Through Thoughtful Media
In addition to her writing and live work, Jamie is the creator and host of Petite Wine Traveler Explores, a cultural travel and wine television series preparing for national broadcast on PBS. The series highlights wine regions through a lens of place, craftsmanship, and human connection, aligning closely with the values of wine tourism and regional storytelling.
Her editorial work has appeared in respected publications including Montecito Journal, Somm Journal, Napa Magazine, Santa Barbara Independent, Sonoma Gazette, Slow Wine Guide and Petite Wine Traveler Substack. Across platforms, Jamie consistently elevates wine tourism through refined, respectful, and globally minded storytelling.
A Modern Ambassador for Wine & Place
Jamie Knee represents a contemporary vision of wine ambassadorship – one rooted in curiosity, cultural respect, and meaningful connection. Her work bridges wine education, travel media, and destination promotion, helping international audiences understand why wine matters, where it comes from, and how it reflects the identity of its region.
Through Petite Wine Traveler, live engagement, and international collaboration, Jamie continues to serve as a trusted voice for wine regions and cultural destinations, fostering appreciation, connection, and sustainable interest in wine tourism worldwide.
