Dry Martini by Javier de las Muelas The bar. Madrid #44
The rebirth
After the incredible success of Dry Martini Barcelona, which became the sixth best bar in the world and the first in Europe, as well as the third best gin bar in the world, the famous bartender Javier de las Muelas, who is a world leader in creation of cocktails, an entrepreneur, visionary, trendsetter, and an art connoisseur, recreated the bar under his brand in Madrid. In fact, the last year witnessed a remake: the bar was opened at a new address, next to Plaza de España, in the beautiful building Casa Gerardo.
Traditions and innovations
The owner of the Dry Martini brand says that this opening is “a new stage for Dry Martini Madrid. After all, novelties are available here, but the style remains. If something works out, you don’t have to keep on innovating”. And, following the Barcelona matrix: you should keep the features of a speakeasy bar – outside the premises of any hotel, which is quite unusual for the establishments seeking popularity among tourists. However, the components of Dry Martini’s success are not related to the hotel brands and locations. Senor Javier comments on his own projections: “We have a regular clientele and a word-of-mouth advertising. Besides, I’m in no rush. And I’m sure that the terrace, which is to open in the spring, will become the hit of the tourist Madrid”.