Cocchi #103
Company Heritage and Founder's Vision
Since 1891, Cocchi has epitomized the art of wine-based aperitifs and sparkling wines, rooted in Asti’s rich traditions. Founded by Giulio Cocchi, a creative Florentine pastry chef, the winery embodies a legacy of elegance and authenticity. Giulio’s fascination with local traditions led him to create notable concoctions like Barolo Chinato and Vermouth, quickly gaining acclaim. A testament to its historic significance, Cocchi has been recognized in Italy’s National Register of Historic Companies for over 130 years of continuous innovation.
Cocchi’s products, celebrated from Belle Epoque through the Futurist era, have achieved global reach, impacting culinary and mixology trends worldwide. The Cocchi name graces esteemed venues from New York to Sydney, making it a cornerstone of international bar culture.
Modern Era Achievements and Recognition
Under the Bava family since 1978, Cocchi continues to honor its heritage while spearheading innovations in the beverage industry. Its revival of Barolo Chinato and leadership in the Vermouth di Torino category underline its commitment to quality and tradition. Cocchi’s prominence is further solidified by consecutive accolades in the Drinks International Annual Brands Report, underscoring its status as the preferred choice among the world’s top bartenders. The brand’s involvement in promoting Vermouth and its dedication to artisan production methods continue to set industry standards.
Cultural Impact and Future Initiatives
Cocchi actively participates in cultural and culinary events, enriching the community and wine industry alike. From hosting Vermouth di Torino Week to engaging in futuristic mixology, Cocchi fosters a deep connection between tradition and innovation. The brand’s educational efforts, such as mixology seminars and the publication of ‘Futurist Mixology’ by Fulvio Piccinino, demonstrate its commitment to both historical preservation and contemporary relevance. Looking forward, Cocchi aims to continue influencing global mixology trends while celebrating its Piedmontese roots.
