Consorzio dell’Asti DOCG, partners and members of the Wine Travel Awards community, with whom we are extremely pleased to be working for the third year in a row, shared with Drinks+ their news and events that they have participated in in recent months.
The autumn of 2023 was a busy one for Consorzio dell’Asti DOCG. Asti Spumante and Moscato d’Asti shone at the Milan Wine Week (7–15 October). The Consorzio presented its products at Enoteca during the entire MWW period, offering sparkling wines for tasting.
Piedmont wines were also the main characters of the wine bus tour, which ran through the streets of Milan’s city centre. The Consortium’s brand ambassador bartender Giorgio Facchinetti, nominated for the Wine Travel Awards in the Ambassador of the Year category, demonstrated the versatility of Asti Spumante and Moscato d’Asti in cocktails.
Consorzio dell’Asti DOCG also presented its mixology expertise in sparkling wine at the Bar Convent in Berlin, the most important international trade fair for the bar and beverage industry, which attracts sommeliers, bartenders, distributors and manufacturers from around 90 countries.
In November, Consorzio dell’Asti DOCG announced the renewal of its partnership until 2025 with tennis and its main tournament at the Nitto ATP Indoor Court in Turin. Asti was appointed the official sparkling and silver partner of the Turin Finals and three other major international tournaments.
Moscato d’Asti and Asti Spumante were served throughout the tournament – the welcome cocktail, the Nitto ATP directors’ treats and the glasses in honour of the winners were filled with Asti sparkling wine. Consorzio dell’Asti DOCG was also present at the Nitto ATP Innovation Summit, an initiative that brings together companies working in the world of sustainability and innovation to reduce C02 emissions. Consorzio dell’Asti DOCG also auctioned off Lorenzo Sonego’s racket and the uniforms of players Trevisan, Struff and Davidovic Fokina at a charity event during the tournament. All proceeds were donated to the Candiolo Institute, a centre specialising in the treatment of cancer in Piedmont.
“Thanks to our partnership with Nitto ATP during four tournaments last year – in Turin, the Master 1000 in Rome, the Hall of Fame Open in Newport (USA) and the 500 Hamburg (Germany) – we reached 442,000 viewers and a media audience of 362 million users in 90 hours of live coverage, equivalent to €3.7 million in advertising value,” said Giacomo Pondini, Director of the Consortium.
Another event in which Consorzio dell’Asti DOCG participated took place in late November in Naples. The Consortium is the only wine partner of 50 Top Pizza 2023, the first online guide dedicated to the world’s best pizzerias.
The consortium launched its own Asti DOCG award for the best wine list. This year, it was awarded to the Doppio Zero pizza chain. The American franchise, which is ranked 18th in the world ranking, was recognised by the Piedmont consortium for its wine list, which emphasises the combination of gourmet pizza and sparkling wine.
The number of bottles produced annually by Consorzio dell’Asti DOCG exceeds 100 million. 90% of the production is destined for foreign markets, such as the United States, Germany, the United Kingdom, Mexico, China, South Korea, and Eastern Europe. Consorzio dell’Asti DOCG includes more than 1,000 companies with 10,000 hectares of vineyards along the UNESCO World Heritage-listed Lange Roero and Monferrato wine landscapes.